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澳洲論文代寫 蘋果戰略

2016-12-22 11:10

本質上產品研發組織和合成產品創新支付,這是明顯的從蘋果的市場份額,以極高的速度增長。然而,在未來這將是該組織完全難以繼續主導產業。這是由于這樣的事實,一方面微軟和諾基亞已加入手Windows Mobile的開發和營銷,品牌的智能手機將直接與iPhone競爭,而另一方面,個人電腦市場領導人正在努力很難建立他們的腳在手機市場和新興技術市場(Kingsley-Hughes,2010)。此外,谷歌Android,現在有一個占主導地位的智能手機市場份額可能會進一步加強其在消費電子產品的地位。此外日本消費電子產品可能強烈反應市場動態和變化也可能對蘋果構成威脅。反過來,這意味著蘋果在未來可能在其核心領域面對日益激烈的競爭,保證公司應該提出一個不同的策略。

<标题> 此外,蘋果的戰略多年來一直遵循一個封閉的系統,作為組織生產的個人電腦使用的消費電子產品的操作系統,蘋果公司專門生產產品(泰勒,2011)。另一方面,其余的球員在市場上使用的是一個開放的系統,消費者可以選擇的操作系統。也可以以同樣的新蘋果手機銷售的推出這樣的時候手機銷售的移動連接和歷史上的美國電話電報公司(AT&T)連接都賣的蘋果。這意味著消費者沒有選擇選擇一個移動網絡根據他或她自己的選擇。對于這個策略,不同的消費者群體以及營銷專家通常批評蘋果和現在已經有所改變了產品在其他國家銷售或產品搬到增長階段。然而,在未來如果組織選擇這種策略在啟動的時候組織可能不能夠完成公司的目標貫穿于它的歷史。

<标题> 基本上如果蘋果希望確保組織能繼續建立其市場份額,以及享受同樣的消費者市場熱情的組織需要一點變化和變異策略。公司應當直接研發和工程努力創造卓越和創新產品,享受同樣的但是應該爭取方式公司可能會進一步降低其單位成本和節省成本的一部分應轉嫁給消費者(Knnear et al .,2008)。而不是總是優越的價格收費組織提供不同的產品,小的組織應該收費價格從目前水平降低(沙尼& Chalasani,1992)。此外,該策略在蘋果目前反映了創造力和創新應該指向創新、產品設計、增值效益和客戶服務。如果這種方法已被選為組織,該公司可以繼續獲得消費者的熱情在市場動態變化所帶來的好處(科特勒&阿姆斯特朗,2008)。

這種戰略將涉及一個重新定位工作以及一些小修改公司的戰略。大部分的蘋果針對產品創新的努力這些天,和可以繼續這樣策略然而公司不應該忽視這一事實經濟體在不同領域的組織流程是必要的為了在市場上保持競爭力。此外,由于技術競賽將繼續聯系新邊界在未來,組織不可能犧牲的研發公司。可能是工作的方式的規模經濟,可以實現只有在組織采取措施,可以使蘋果的利基營銷策略對市場細分的方法。而不是針對一個非常有限的市場,蘋果公司應該尋找只針對更廣泛的領域可以使可能的如果公司可以降低它的價格低于當前水平會導致深層滲透,增加銷售,會使蘋果確定大規模的經濟體。

澳洲論文代寫 蘋果戰略

Essentially the product R&D and the resultant product innovation have been paying the organization and this is evident from the market share of Apple that has been growing at exceptionally high rate. However, in the future it will be completely difficult for the organization to continue dominating the industry. This is due to the fact that on the one hand Microsoft and Nokia have joined hands for the development and marketing of Windows Mobile, a brand of smartphone that will be directly competing with iPhone, while on the other hand the PC market leaders are striving hard to establish their feet in the mobile phone market and emerging technologies market (Kingsley-Hughes, 2010). In addition, the Google Android that is now having a dominant share of the smartphone market may further strengthen their position in the consumer electronics. Moreover the Japanese consumer electronics may react strongly to the changing market dynamics and could also pose threats to Apple. In turn, this means that Apple in the future may confront rising competition in its core niche that may warrant that the firm should come up with a different strategy.
 In addition, Apple's strategy over the years have been to follow a closed system, as the PC produced by the organization as well the consumer electronics used the operating system that Apple produced exclusively for the product (Taylor, 2011). On the other hand, the rest of the players in the market are using an open system, where consumer could make the choice of the operating system. The same could be said regarding the new mobile phones marketed by Apple at the time of launch as such mobile phones are sold along with the mobile connection and historically the AT&T connections were sold along with Apple. This means that a consumer does not have the choice to select a mobile network according to his or her own choice. For this strategy, different consumers groups as well as marketing experts usually criticize Apple and has now been somewhat changed for products that are marketed in other countries or products that have moved to the growth stage. However, in the future if the organization opts for this strategy at the time of launch the organization may not be in position to accomplish the targets that the firm is used throughout its history.
Essentially if Apple wishes to ensure that the organization could continue building its market share, as well as enjoy the same consumer enthusiasm in the market the organization need a little change and variation in its strategy. The firm should direct its R&D and engineering efforts towards the creation of products that enjoy the same innovation and excellence however the firm should strives for ways in which the firm could further decrease its per unit cost and a part of such savings in the cost should be passed on to consumers (Knnear et al., 2008). Rather than always charging superior prices for all the different products that the organization offer, the organization should charge prices that are little decreased from the present level (Shani & Chalasani, 1992). In addition, the strategy across the Apple which now reflects creativity and innovation should be directed towards innovation, product designing, value-added benefits and customer services. If such an approach has been selected for the organization, the firm could continue reaping the benefits of consumer enthusiasm in the changing market dynamics (Kotler & Armstrong, 2008).
Such a strategy will involve a little repositioning effort along with some minor modification in the firm's strategy. Most of the efforts at Apple are directed towards product innovation these days, and the firm could continue with such strategy however the firm should not ignore the fact that economies in different field of the organization processes are necessary in order to remain competitive in the market. In addition, as the technological race will continue to touch new boundaries in the future, the organization could not sacrifice the R&D across the firm. The way could be to work for the economies of scale that could be realized only if the organization took some steps that could enable Apple to get out of the niche marketing strategy towards the market segmentation approach. Rather than targeting a very limited market, Apple should look for targeting a broader segment which could be only make possible if the firm could decrease its prices below the current level that will results in deeper penetration and increase in sales that will essentially enable Apple to ascertain economies of large scale.

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